Though I am a longtime fan and consumer of independent films and music, I am not so convinced that indie is the way to go when it comes to books. I realize that by championing the old guard, the gatekeepers, the money-grubbers, I am A) going to piss quite a few people off, and B) will likely have to eat my words in the future–or possibly the pages of a book like the lover in Peter Greenaway’s The Cook, the Thief, his Wife and her Lover. But in watching the e-book r/evolution from the sidelines, I have come to the conclusion that the traditional route to publication and distribution is still the best route for literary fiction.
Make no mistake, my journey to publication has been a rocky one at the best of times, but there are many things I appreciate about my publishers and what they have done for me. First of all, a dedicated group of professionals selected my manuscript out of the thousands they receive each year, and deemed it appropriate for their list. This is truly a vote of confidence. It may seem to many people that these middlemen and women are the only thing standing in their way of love and accolades from the masses, but the truth of the matter is that each publishing house that takes on a book knows who its audience is, what they might like to read, and puts its money where its mouth is. Publishing houses take huge risks with every book they publish and very rarely get a return on their investment–this is equally true of small and large houses.
Each house that has published me has invested in me, putting together and paying a team of editors, proofreaders, designers, and publicity people to help my book make a splash once it is out. An objective editorial eye is imperative to any writer, no matter how advanced or accomplished he/she is. We all have blind spots, especially after we’ve spent years staring at the same pages. Even if the editorial changes are minor, they are invaluable on the road to perfecting a manuscript for the ease and pleasure of a reader. In addition, with my latest novel, I have been more involved in its p.r. than ever, and I can’t imagine how much more difficult it would be to get it noticed without the constant work and support of my publicist. Generating publicity is time-consuming and an art form in itself, which I’d really rather leave to the experts. That way I have more time to do what I do best: write the damn books.
I am also a book lover: here I’m talking about the book as object–not only my own books, but also those written by others. When there was delay after delay in the release of my last novel, the idea was floated by my agent that we might just publish it electronically, with a print on demand option. In my depths of despair, I considered it because wasn’t it better to have a book out there rather than a manuscript collecting dust under my bed? What stopped me was a real sense of loss. Not having a tangible book to hold in my hands, to put on my shelf next to my first two, and next to favorite volumes by beloved writers depressed me almost as much as not publishing it at all.
Why all the doom and gloom when Kindle and Kobo are taking over the reading world? Well, I may just be a late adopter, but I have yet to take the plunge into a e-reading device. I have the Kindle app on my iPad, a device that I am literally addicted to, and I have downloaded a bunch of books to it, but I rarely read them. Some might say that this has to do with e-ink and back-lighting and such, but I think it has more to do with my preference for holding onto the real cover of a real book and flipping real pages. Somehow, it gives me a more sensory and substantial experience. I know this may be entirely subjective, but when it comes to my own books, I think I’m allowed to have an opinion as to the format. You have to be totally behind what you are selling. I believe the Oncler loved thneeds. I don’t love e-books. The Goodtime Girl is available for Kobo and Kindle for those who do love their e-readers, but as an alternate option, not as the only format.
And let’s face it, most stand-alone e-books are not getting the same attention as traditionally published books in magazines and newspapers, which still have more clout and reach than the best-curated blog, and definitely more clout than reader reviews on Amazon (though I appreciate them folks, I really, truly do.) Why are serious book-reviewers not jumping on the e-book bandwagon, except to make a point about some grand success story that usually comes to someone who has self-published genre fiction online? It may very well be because they too, professional readers that they are, find the “interface” of a real book easier to read. Even the bloggers I’ve contacted about my book prefer to receive a hard copy when given the choice. But, more likely, it is a combination of format, prejudgment, and time.
We watch indie films in more or less the same manner we would a blockbuster, and we listen to music through the same devices whether it was recorded at EMI or on someone’s computer (though many would rightly argue that mp3s lack the sound quality of vinyl). We also dedicate a limited amount of time to them. A film may be two hours long, an album forty-five minutes. A novel takes hours and hours to read and then hours to write about. It’s a much larger investment for a reader/reviewer, and for the time being, the team approach of the publishing house assures some sort of juried pre-selection and quality control for both reader and reviewer. There is also the issue of what it takes to produce a film or an album vs what it takes to publish a book these days. Perhaps it is true that everyone has a book in them, but not everyone can actually write one worth reading. As the writer Stuart Dybek stated, we write novels and stories in the same language we order pizza, but it is not used in the same way. There may be fabulously written and perfectly edited self-published e-books out there, but there are hundreds of thousands of books out there, period, and a reviewer will likely go for something, from someone, from somewhere that already has a track record of offering the best reading experience.
It’s hard being a writer, it’s hard getting published and recognized for your work. It always has been and it’s not getting any easier, despite the wild frontier of e-books and self-publishing, which used to be called vanity publishing once upon a time and, valid or not, was generally dismissed as the second-rate work of the unpublishable. There is probably a way for e-books to escape this, perhaps, unfair taint of vanity, to produce and package themselves with the same professionalism as books taken on by publishing houses, to gain the credibility they need. But I believe it will take a long time to get there, and there will be many casualties along the way in the form of dashed dreams, and money and time spent for little satisfaction.
In the meanwhile, I’ll keep writing and reading on paper, browsing covers in bookstores, and occasionally buying a book I can slip into my purse.
Great post. I am planning to self-publish a book I’m working on, but I consider it a stepping stone to becoming published traditionally, and I would never *only* publish an ebook version. I recognize the necessity of offering a digital option, but I still agree with you: books are made to be held.
It’s great to be able to get feedback for our work, and self-publishing is as valid a way to get it as any. Hopefully you have your own small team to help you put out the best version of what you’ve written. Good luck with it!
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